Thank you for partnering with us to maintain fruitful conversation. As it does every year, the WNBA continues to lead the professional sports leagues -- Major League Baseball, Major League Soccer, the National Basketball Association, and the National Football League -- in overall grades and scores. The NBA has 30 teams, the WNBA 12. With the regular season, the 2021 WNBA season averaged 306,000 viewers, which is a 49 . . Watch Oregon basketball, Serrano recommends now. Breanna Stewart of the Seattle Storm became a mother earlier this year after leading Team USA to a women's basketball gold medal. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Research expert covering sports and video gaming, Profit from additional features with an Employee Account. The percentage of majority owners and owners with voting power who are women was 33.3 percent in 2021. The players are obviously not nearly as good. It's a hard task. Programs: Broadcast, Cable; WNBA: Regular Season, NBA: Regular Season. I've asked. Various researchers have challenged the gender pay gap as advanced by the left from Joe Biden on down. The NBA league office continues to increase its racial and gender diversity with more than 37 percent people of color and more than 39 percent women. The NBA generated $7.4 billion in 2016-17, according to Forbes, which is likely more than 100 times that of the WNBA. The NBA has by far the most racially diverse and left-leaning U.S. fan base of the four top team sports, according to the Brand Intelligence data: 54 percent of fans of the average NBA team are. WNBA players are no exception and are often the leaders of those movements. And everyone uses it to their advantage; yet these women are not using these people that are saying those very things to their advantage. All rights reserved. What I want to focus on is what I believe to be the crux of the WNBA's problem. It's about women viewership, pure and simple. More specifically, this policy covers egg freezing, fertility treatment (including surrogacy), and adoptionbenefits covered by just 7%, 31%, and 56% of major U.S. employers, respectively. But I've encountered women who actually play basketball and played in college, and they are "meh" about the WNBA. Discover WNBA viewership by year According to Statista, the average TV viewers of the WNBA regular season in 2016 was 224,000 and grew to 246,000 in 2019. The games marquee brand, UConn, had been eliminated. We do X for women. Maya Moore. Lisa Borders, a former Coca-Cola executive, is now tasked with the responsibility of increasing viewership of the league. Maya s Olynyk (@RowdyMaya) April 1, 2021, I mean. Show publisher information The WNBA scored 98.3 points for racial hiring practices and 96.8 points for gender hiring practices in 2021 and continued to set an example for inclusive racial and gender hiring practices across . The WNBA 3-point line measures 20-feet 6-inches across the board. The WNBA is widely recognized for being one of the most progressive organizations in professional sport. They are on the level of a good high school boys team. Chart. . Then he rattled off the names of key players Maya Moore, Candace Parker, Alana Beard and Chelsea Gray. By entering your email and clicking Sign Up, you're agreeing to let us send you customized marketing messages about us and our advertising partners. The percentage of women holding positions in the WNBA league office increased 4.5 percentage points, from 60.9 in 2020 to 65.4 percent in 2021. Their impact on transgender awareness has been felt by queer journalists and athletes who hope to see Clarendon continue to change the landscape of the WNBA. An NBA Draft player must be at least 19 years old and have a minimum of one year post-secondary experience; however, a WNBA Draft player must be at least 22 years old. In 2021, the viewership of the women's final of the tennis U.S. Open outperformed the men's for the fifth time in just sevenyears. But now Im excited about the game tonight. Recognizing that family planning and personal health has been a challenge for many of its players, the WNBA has announced an increase in the benefits related to healthcare and family planning. Organizers and union leaders are drawing attention to old-school union-busting by new-economy employers, high-profile companies are employing migrant child workers, and new prospective Labor Secretary candidates are entering the conversation. . statistic alerts) please log in with your personal account. But the only female baller that can really throw down is Brittney Griner. He knows there are others who have covered the game longer and have a great depth of knowledge on it. Im a very tiny part of a bigger thing, he said. The gap is even larger for single-gender sports, the report shows. While I get why they are focusing on inclusion and targeting this particular market, it's also very narrow minded. Hard to take, but hes right about revenue not being there. The WNBA was founded in April of 1996 by David Stern, who was the commissioner of the NBA from 1984 through 2014. First, the CBA now requires WNBA teams to pay full base salaries to player-members on maternity leave, a first among womens professional sports leagues in the United States. Zoomph data shows the WNBA has a fan base that is nearly two times more female than average, which could mean more purchasing power than more male-centered sports, a strong sign for advertising.. If every woman in the country tuned into the WNBA, it could stand on its own two feet. All in all, we should commend both the WNBA and the WNBPA for its Big Bet on Women with this new CBA. This resulted in an . Long story short, female basketball players. Some social media users suggested that Draymond Green has a point. By all metrics, WNBA Viewership is increasing in all the most important areas. This fourth provision recognizes not only the WNBPAs all-female membership (including many player-members identity as current or future mothers) but also many player-members identity as LGBTQ+ persons or allies, further cementing the WNBA as professional sports leader in LGBTQ+ inclusion. Write by: . . They had to. Get full access to all features within our Business Solutions. But basketball fans don't really care about the stories off the court. So far this season, the WNBA has seen a 36 percent increase in viewership in adults age 18 to 49, a 29 percent jump in men in that age group and a 50 percent increase in women. Second, the new CBA also provides that WNBPA player-members who have a dependent child under age 13 living with them during the season will now enjoy both a $5,000 annual stipend and a complementary two-bedroom apartment. "It's so interesting, . Each WNBA player will now also receive her own hotel room while traveling, a benefit their NBA counterparts have enjoyed since 1999. The NBA dominates the WNBA in this regard. Third, each team will also dedicate a comfortable, safe and private place for Players to nurse their children. The NBA also brings in a lot more revenue over the course of a season with around $7.4 billion compared to the $60 million that the WNBA brings in. Los Angeles Sparks star Nneka Ogwumike, who is also president of the WNBA Players Association, has been outspoken about the need for a new outlook on women's health. Indeed, the NBA and WNBA should be active participants in this quest. In short, thats a lot of numbers about rising ratings and there must be a reason for it. Jesse Jackson, founder and head of the organizations that merged to form Rainbow/PUSH, after reviewing the report card. You need a Statista Account for unlimited access. OnLabor is a blog devoted to workers, unions, and their politics. Half the population in the United States is made up of women. The WNBA has also eliminated the tip-off at the beginning of the 2nd half to help speed up the game. It is a victory for the country because, in one fell swoop, [t]he [C]ourt granted vital protections to LGBTQ people in every state . Both series went five games with each team taking one title. Had this been six months ago, and I saw they were playing, I would not have known anything. Compensation. VIEWERSHIP: Combined viewership for the WNBA across ESPN Networks (ABC, ESPN, ESPN2) and the CBS Television Network was up 16 percent over the 2021 regular season, averaging 379,000. The average age of a baseball viewer is 57, up from 52 in 2006. AP Photo/Paul Beaty. A roundtable discussion with Benjamin Sachs, Kate Andrias, Steve Kest, and Robert Kuttner. Plus, the championship aired around dinner time on Easter Sunday. That number spiked to 5.2 million in the final 15 minutes when Ogunbowale hit the. Learn more about how Statista can support your business. When it comes down to it though, it's not about the product. Which was a drop of 16% on the previous year. Available: https://www.statista.com/statistics/1098381/national-basketball-association-interest-gender/, Level of interest in the National Basketball Association in the United States as of May 2022, by gender, Average franchise value in major U.S. sports leagues 2007-2020, Average franchise value of National Basketball Association teams 2001-2022, Total revenue of the National Basketball Association 2001-2022, Teams of the NBA ranked by revenue 2021/22, NBA league & teams sponsorship revenue 2010-2022, Average operating income of National Basketball Association teams 2001-2022, Operating income of National Basketball Association franchises in 2022, NBA Finals TV viewership in the U.S. 2000-2022, NBA Finals TV ratings in the U.S. 2002-2022, Average U.S. TV ratings of NBA Finals 2022, Average viewers of the NBA Finals in the U.S. 2022, Total attendance at National Basketball Association regular season games 2006-2022, NBA regular season home attendance by team 2021/22, Average per game attendance in the NBA from 2005-2022, NBA regular season average home attendance by team 2021/22, Construction costs of NBA stadiums/arenas built since 2000, Federal subsidy to NBA stadiums built since 2002, NBA interest level in the U.S. 2022, by ethnicity, National Basketball Association (NBA) interest levels worldwide 2021, NBA number of Facebook fans/Twitter followers 2012-2022, National Basketball Association salary cap 2012-2023, Minimum player salary per year in NBA 2017-2024, Average player expenses of National Basketball Association teams 2001-2022, Player expenses in the NBA by team in 2022, National Basketball Association highest-paid players in salaries & endorsements 2023, National Basketball Association all-time rebounding leaders 1946-2022, National Basketball Association all-time minutes leaders 1946-2022, Regular season attendance WNBA games 2022, NBA interest level in the U.S. 2022, by age, National Basketball Association all-time playoff scoring leaders 1946-2022, NBA lockout - opinions about players and owners, Top 10 most valuable NBA teams - brand value 2012, Opinion poll on which is the greatest NBA team of all time 2016, Beer prices at NBA games by team 20154/16 season, Average ticket price in the NBA by team 2015/16, NBA regular season ticketing revenue as share of total revenue 2010-2022, National Basketball Association: price of a hot dog at games by team 2015/16 season, Opinion poll on who is the greatest NBA player of all time 2016.
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